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An Unexpected Partnership?

I'm all about cross-promotion, but this one just seems oddly funny to me.

Denny's is promoting the upcoming The Hobbit: An Unexpected Journey with a new Hobbit themed menu. Customers can order things like Gandalf Gobble Melt and Shire Sausage and Frodo's Pot Roast Skillet. They can also receive collectible cards.

I guess it makes some sense-Hobbits do like to eat throughout the day and Denny's is open 24 hours. It's just not the first thing I would think of when it comes to promoting The Hobbit.

So what do you think? Creative cross-promotion or not?

Comments

  1. It kind of actually makes me want to go to Denny's. My sister's kids can't say Potato with out sayint po-ta-toes boil em mash em stick em in a stew.

    ReplyDelete
  2. I approve. It's fun and it's not detrimental in any way. Four for you, Hobbit.

    ReplyDelete

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Hello! My name is Sarah and I am a Youth Services Manager who works with kids, tweens and teens. I love being asked about great books to read! I started my blog in 2008 as a way to keep track of what I've been reading and to use a reference tool for reader's advisory and it's grown into much more than I could have ever anticipated. In addition to book reviews, I also enjoy posting audiobook reviews, booklists and my adventures in being a librarian. 2017 Library Journal Mover and Shaker Committees: 2021 Newbery Committee 2018 Odyssey Committee 2016 Caldecott Award 2013 Michael L. Printz Committee- Fabulous Films Committee I have also served on the Cybils, Missouri State Library Association Readers Selection Lists, and as an Audies judge. Presentations :  I have offered various presentations at local, state and national libraries and conferences. Topics have included:  What's New in Children's & Teen Literature Engaging Teens in Reader's Advisory Gee