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An Unexpected Partnership?

I'm all about cross-promotion, but this one just seems oddly funny to me.

Denny's is promoting the upcoming The Hobbit: An Unexpected Journey with a new Hobbit themed menu. Customers can order things like Gandalf Gobble Melt and Shire Sausage and Frodo's Pot Roast Skillet. They can also receive collectible cards.

I guess it makes some sense-Hobbits do like to eat throughout the day and Denny's is open 24 hours. It's just not the first thing I would think of when it comes to promoting The Hobbit.

So what do you think? Creative cross-promotion or not?
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Comments

  1. Connie OnnieOctober 26, 2012 at 6:08 PM

    It kind of actually makes me want to go to Denny's. My sister's kids can't say Potato with out sayint po-ta-toes boil em mash em stick em in a stew.

    ReplyDelete
  2. NicoleOctober 26, 2012 at 9:24 PM

    I approve. It's fun and it's not detrimental in any way. Four for you, Hobbit.

    ReplyDelete

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